Search & Visibility
SEO
Rankings, traffic, and organic growth
Local SEO
Google Maps and local search
Technical SEO
Speed, crawlability, indexation
Programmatic SEO
Scalable pages, real data
AI Marketing
AI SEO
SEO for AI-driven search
LLMO
Large language model optimisation
AEO
Answer engine optimisation
GEO
Generative engine optimisation
AIO
AI Overview optimisation
Paid & Performance
Google Ads
Targeted PPC that tracks every penny
Build & Grow
Web Design
Fast, beautiful sites that convert
Content Creation
Strategy-led copy that ranks
Social Media
Consistent presence, real engagement
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Search & Visibility

SEORankings, traffic & organic growth Local SEOGoogle Maps & local search Technical SEOSpeed, crawlability, indexation Programmatic SEOScalable pages, real data AI Marketing AI SEOSEO for AI-driven search LLMOLarge language model optimisation AEOAnswer engine optimisation GEOGenerative engine optimisation AIOAI Overview optimisation

Paid & Performance

Google AdsTargeted PPC that tracks every penny

Build & Grow

Web DesignFast, beautiful sites that convert Content CreationStrategy-led copy that ranks Social MediaConsistent presence, real engagement
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Home›SEO

SEO

Search engine optimisation that actually moves the needle. If you've ever wondered why your competitors show up on Google and you don't, that's where I come in.

Let's talk about your SEO

The short version

SEO — search engine optimisation — is the ongoing work of making your website the clearest, most trustworthy answer to what your customers are already searching for, so you show up when they're ready to act.

Competition is rising, not falling: Google’s AI Overviews now appear on roughly 31% of searches, and the top organic result’s click-through rate dropped 32% in a year. Being the genuinely best answer matters more than ever. Source: GrowthSRC, 2025 study of 200,000 keywords.

Last updated: June 2026

The Challenge

Being invisible on Google isn't just frustrating — it's expensive.

Every day your website doesn't rank, potential customers are finding your competitors instead. They're clicking, enquiring, buying — from someone else. Not because they're better than you, but because Google shows them first.

Most businesses know they should "do something about SEO" but aren't sure where to start. Maybe you've been burned by an agency that promised the earth and delivered a spreadsheet. Maybe you've tried doing it yourself but got lost in the jargon. Either way, the result is the same: you're leaving money on the table.

The good news? It doesn't have to stay that way. SEO isn't magic and it isn't luck. It's a methodical process of making your website the most useful, most trustworthy answer to the questions your customers are already asking.

My Approach

How I do SEO differently.

No shortcuts, no smoke and mirrors. Just the three pillars that actually drive long-term organic growth.

Technical foundations

Before worrying about content or links, your site needs to actually work for search engines. I focus on site speed, crawlability, indexing, structured data, and mobile experience — the infrastructure that everything else builds on.

Content that earns

Content for the sake of content is a waste of everyone's time. I build content strategies around what your audience is genuinely searching for, targeting keywords with intent and building topical authority so Google sees you as the expert.

Links that matter

Backlinks still matter, but quality trumps quantity every time. I focus on earning links through digital PR, genuine outreach, and content worth linking to — not bulk directory submissions or paid link schemes that risk your site's reputation.

Deliverables

What you actually get.

No vanity metrics, no jargon-filled PDFs gathering dust. Here's what working with me looks like in practice.

Monthly reporting you'll understand

Clear, honest reports that show what's improved, what I've been working on, and what's coming next. Written in plain English, not marketing speak. If something isn't working, you'll hear about it.

Keyword tracking and visibility

I track the keywords that actually matter to your business — not just vanity terms with big search volumes. You'll see exactly where you rank, how that's changing, and what we're doing to push further.

Ongoing technical improvements

SEO isn't a set-it-and-forget-it job. I continuously audit your site for technical issues, implement fixes, and make sure nothing falls through the cracks as Google updates its algorithms.

Direct access to me — always

No account managers, no ticket systems, no waiting three days for a reply. You have my email and my number. When you have a question, you get an answer from the person doing the work.

Specialist SEO

Going deeper.

Some businesses need a more focused approach. These specialist services go further on the areas that matter most to you.

Local SEO

Dominate the map pack and local results so customers in your area find you first.

Learn more

Technical SEO

Deep audits and hands-on fixes for site speed, crawlability, indexing, and Core Web Vitals.

Learn more

Programmatic SEO

Scalable, data-driven pages that capture long-tail search demand at volume.

Learn more

Common Questions

Things people usually ask about SEO.

Honestly? It depends. Most businesses start seeing meaningful movement within three to six months, but it can be faster for local or less competitive markets. SEO is a long game — anyone promising page one in a fortnight is either lying or using tactics that'll get your site penalised. I'll give you a realistic timeline upfront based on your specific situation.
There's no one-size-fits-all price because every business is different. A local plumber needs a very different approach to a national e-commerce brand. I'll assess what's involved and give you a clear quote before we start. No hidden fees, no surprise invoices. Check the pricing page for a general idea of where things sit.
Short answer: yes, they do different things. Google Ads gets you traffic the moment you turn them on, but the moment you stop paying, the traffic stops. SEO builds an asset — organic visibility that keeps working even when you're not spending on ads. The best approach is usually both working together, with ads handling the short term while SEO builds long-term momentum.
Local SEO focuses on getting you visible in your area — Google Maps, the local pack, "near me" searches. It's about Google Business Profile optimisation, local citations, and location-specific content. National SEO targets broader, non-geographic keywords where you're competing with businesses across the whole country. The strategy, timeline, and investment are different for each.
No — and you should be wary of anyone who does. Google's algorithm considers hundreds of factors and changes constantly. No one controls it. What I can guarantee is that I'll do thorough, strategic work based on what actually moves the needle. I'll be transparent about what's realistic, and I'll show you measurable progress every month.

Get in Touch

Sounds like something you need?
Let's have a chat.

No hard sell, no obligation. Just a straightforward conversation about where you are, where you want to be, and whether I can help get you there.

Let's have a chat