What Is SEO? Struggling to Define SEO? Have a look here!

Sometimes we get calls from people who have been told they need SEO but they’re not really sure what it is, or what it entails. All they want is results not a lengthy SEO definition.

We appreciate that, if you’ve got a business to run, do you really have the time to understand all of the subtle nuances involved in ranking a website?

Probably not, but having at least a working knowledge of the basics will really help you appreciate how results are achieved and how they can be maintained.

As such we’ve put together this simple and easy to digest explanation to answer the question ‘What is SEO’.

We hope the way we define SEO is something you’ll not struggle with and give you a greater understanding and interest in what we do.

We promise it doesn’t have to be as blindingly technical as many companies like to put it, so without further ado, on to our easy to consume SEO definition!

SEO or Search Engine Optimisation is the process of preparing and treating a website so that it can be easily picked up by the search engines for your chosen keywords and phrases.

*Side note* – Keyword research is vitally important to the success of your SEO campaign, see this article here for more information on picking the right keywords and phrases.

There are essentially two sides to every SEO campaign – On Page SEO & Off Page SEO, these are also referred to as On Site SEO & Off Site SEO. We have separate articles about both of these sides to SEO should you wish to delve a little deeper. We’ll keep it simple for now though.

We mentioned earlier that SEO requires a website to be ‘treated’, this is where the On Page SEO comes in. Essentially you want to tell the search engines clearly what you want to appear for in their search rankings.

Each page should be have focused content and a focused title e.g. a page you want to rank for ‘Puma Football Boots’ should only have content about Puma Football Boots on it and have a title/header that makes this clear from the off.

If you start blending too many topics into the same page then the search engines will struggle to decipher which part of the content you want to rank for.

Put simply – Clear, Concise Content – It helps Google and it helps the users of your website.

Now onto the Off Page SEO, this actually makes up the biggest part of any successful SEO campaign. This largely involves getting links (see Hyperlinks) from other websites in to your own.

The search engines see links to you like a vote, the more votes (links) you have generally the better.

The quality of the links here is key, anyone can spam their website with generic links but these will do more harm than good and even get your website banned.

Quality links come from websites or webpages with content that is relevant to yours e.g. A website about football linking into your page about ‘Puma Football Boots’ would be a quality, relevant link.

To generate links naturally it helps having great content that people want to reference, link to and share. Naturally occurring relevant links are the best kind.

Unfortunately it can be difficult and takes a great amount of time to generate links in great numbers for free so that’s where our SEO services come in.

If you’re struggling to generate profitable traffic to your website then speak to one of our experts today.

We hope our SEO definition has been of help 🙂

1 Response
  1. Professional SEO has changed a lot recently, because its technical it is best suited for people who
    have studied the business and have industry experience, this is
    not always the case with modern marketers
    Shared on Digg, it will be useful to people over there!

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