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Home›SEO›Local SEO

Local SEO

If your customers are searching for what you do in your area, local SEO makes sure they find you — not your competitors down the road.

Local SEO is one part of a broader SEO strategy. It focuses specifically on making your business visible to people searching nearby.

The short version

Local SEO gets your business found by nearby customers — in Google Maps, the local pack and ‘near me’ searches — through your Google Business Profile, consistent local citations and location-specific content.

In 2025, 83% of consumers used Google to read reviews of local businesses — for most local searches, your Business Profile is the first impression you make. Source: BrightLocal Local Consumer Review Survey 2025.

Last updated: June 2026

The Problem

Your competitors are getting the calls that should be yours.

Someone in your area just searched for exactly what you offer. They didn't find you. They found your competitor instead — the one with a polished Google Business Profile, a handful of recent reviews, and consistent details across every directory. They got the click, the call, the job.

It's not that your business isn't good enough. It's that Google doesn't know you exist — or doesn't trust what it does know. Your listing might be incomplete, your details inconsistent across the web, or your reviews non-existent. The result is the same: you're invisible in Google Maps and the local pack, and someone else is picking up the work.

Local search is where buying intent is highest. When someone searches "plumber near me" or "accountant in Oxford", they're ready to act. If you're not showing up there, you're leaving the easiest money on the table.

My Approach

How I get you found locally.

Three areas that make the biggest difference to your local visibility.

Google Business Profile optimisation

Your GBP is your shopfront on Google. I'll make sure every detail is complete, accurate, and working hard for you — categories, attributes, posts, photos, Q&A, and the dozens of signals Google uses to decide who shows up in the map pack.

Local citations & directories

Google cross-references your business details across the web. If your name, address, or phone number is inconsistent — or missing entirely — it undermines your credibility. I'll audit your citations, clean up inconsistencies, and build new listings where they matter.

Review strategy & reputation

Reviews aren't just social proof — they're a ranking factor. I'll help you build a sustainable process for earning genuine reviews, responding to them properly, and turning your reputation into a competitive advantage.

What You Get

Practical deliverables, not vague promises.

Here's what working with me on local SEO actually looks like.

GBP audit & optimisation

A thorough review of your Google Business Profile followed by hands-on optimisation. I'll fix what's broken, fill what's missing, and set everything up so Google treats you as a trusted local result.

Local keyword targeting

Research into exactly what people in your area are searching for, and a strategy for targeting those terms across your website and GBP. Not generic keyword lists — terms that real potential customers are actually typing in.

Citation building & cleanup

I'll find everywhere your business is listed online, fix any inconsistencies, and submit you to the directories that actually influence local rankings. Quality over quantity — no spammy bulk submissions.

Monthly local visibility reports

Clear, honest reporting that shows your local pack rankings, GBP performance, review growth, and what I've been working on. Written so you can actually understand what's happening and why.

Common Questions

Things people usually ask about local SEO.

Most businesses start seeing improvements in local visibility within four to eight weeks, especially if the starting point is a neglected or incomplete Google Business Profile. That said, building strong local authority is ongoing work. The businesses that dominate local results are the ones that stay consistent — with reviews, fresh content, and accurate information — over months and years.
Not necessarily. Google allows service-area businesses to have a Google Business Profile without displaying a physical address. If you go to your customers rather than them coming to you — think plumbers, cleaners, mobile mechanics — you can set service areas instead. I'll help you set this up properly so Google understands your coverage area.
It's the listing that appears on Google Maps and in the local pack — that box of three results you see when you search for something local. It shows your business name, reviews, opening hours, photos, and contact details. It used to be called Google My Business. If you don't have one, or haven't touched it in years, that's one of the first things I'll sort out.
Very. Reviews are one of the top ranking factors for local search. Google looks at how many you have, how recent they are, what rating you've got, and even the keywords people use in them. Beyond rankings, they're the first thing potential customers check before deciding whether to contact you. A steady flow of genuine, recent reviews makes a measurable difference to both visibility and conversions.

Get in Touch

Ready to own your
local search results?

Let's have a look at where you stand locally and what it would take to get you in front of the right customers.

Let's have a chat