LINK BUILDING SERVICES
You can design one of the best websites the world has ever seen, put a lot of quality content into it, blog every day and do all manner of things but if you have nobody to see it, what is it for?
The most misunderstood part of the running a website is that you don't just have to sit twiddling your thumbs off waiting for magical streams of traffic to start flowing your way. Like all things that are worthwhile, you have to work for it!
Luckily, there are a lot of ways that can help you direct more traffic to your website and link building has been one of the most important ranking factors since day dot.
If you take the phrase ‘World Wide Web’ literally, you’ll start to greater understand the importance of links between websites.
Also, you’ll start to realise that, despite what some people may want you to think, link building as a ranking factor is never going away.
Lets take a closer look at how it should be approached and why it is still such an important ranking factor to this very day.
"There are no two ways about it, a strong link profile, is, and will always be, one of the most important ranking factors for your website."
It is important to understand that link building is one of the biggest ranking factors any search engine looks at to position your website within their search results.
Still, what exactly is it? Link building is the process of getting links your website from external websites and pages. Not all links are created equally. Just getting links to your website from any old source isn't going to help you in the search rankings.
There are factors to consider when seeking links, like the number of links already coming out from a webpage (see OBL), the 'authority' and relevancy of a website or page and the quality of the content that is linking to you.
Unfortunately, there has been a lot of people out there trying to manipulate link building by taking shortcuts at every turn.
These shortcuts have now been analysed carefully by the search engines and they have gotten wise to these underhand tactics.
In this sense, not all link building will benefit your online ranking and exposure. If you were to employ cheap, underhand tactics that have been rightfully outlawed, you can say bye bye to your rankings and credibility almost overnight.
This is why you have to be careful when embarking on a link building campaign because there are still some companies out there who continue to utilise outlawed tactics (see Black Hat SEO). Not only will their services cost you but the repercussions could cost you a whole lot more. Marketing, after all, is about 'return on investment'. It would be pretty hard to recoup your losses after having your website penalised (see Google Penalty Recovery).
At In:link, you don't have to worry about underhand tactics and shortcuts being taken. We are proud of our record both in terms of results and customer care, we may have said it before but it is worth mentioning that 100% of our clients are on Page 1.
We help you to develop the right marketing and content strategy for your business and then implement it to perfection, leaving you hands-free to run your business safe in the knowledge that your online presence is going to be competitive and engaging.
Once you approach us, our team will first help you determine your link building objectives, identify your audience, and take you through some strategies that we are likely to use. Let's take a look at some of these strategies.
This involves a thorough evaluation of your current links so that we know where to proceed from. There may be some links in there that due to search engine changes may now be causing you harm. We will also advise if we feel there are any links that could cause problems in the future.
This happens to be one of the most used strategies by our team. We come up with creative content that is related to your website and through smart selection and clever distribution, we use this content to help generate high quality, natural links back to your website. Higher rankings and links incoming!
We understand the importance of PR in the digital age. We are fortunate enough to have a well-informed network through which we can distribute your content to reputable publishers, bloggers, journalists, celebrities and public personalities. A great tool in the arsenal of increasing exposure.
"A strong and diverse link building strategy is the cornerstone of any good search engine ranking, period."
We have a wealth of creative writers at our disposal who can write engaging content for any niche you can imagine. This may sound silly but we produce content with the reader in mind. Too often we see people writing firstly for the 'search engines' and secondly to the end reader. Writing in this order will leave your content in the dust.
We know that not all people like reading and that is why infographics have become so popular in recent years. Our design team works hand in hand with our creative writers to ensure a perfect synergy between the written and visual message. People underestimate the power of a good infographic, if yours was to go viral you'd better hope you can cope!
The key to a great article harks back to that old sales proverb 'Telling is NOT selling'. This is why we make sure our content invites interaction from the reader. Engagement is the key to bringing traffic from your creative content back to your website. Open questions and inviting debate are what fuels great content.
© 2017 · In:link Marketing - SEO, SEM, PPC & Social Media Specialists - Oxford | Manchester - 01865 958231 | 07895 363579