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Home›GEO

Generative Engine
Optimisation.

AI tools like ChatGPT and Perplexity are changing how people find information. GEO makes sure your business shows up in those answers — not just on Google.

Get started with GEO

The short version

GEO — generative engine optimisation — is the work of getting your business cited and recommended inside AI-generated answers, where the user often gets what they need without ever clicking a link.

It responds to optimisation: a Princeton-led study found GEO tactics — statistics, citations and clear structure — can improve a source’s visibility in generative answers by 30–40%. Source: Princeton GEO research.

Last updated: June 2026

The Basics

What is GEO?

GEO — Generative Engine Optimisation — is the practice of optimising your online presence so generative AI tools like ChatGPT, Perplexity and Google Gemini mention and recommend your business when people ask them questions.

Think of it as SEO for AI-powered answers: it rewards content that's clearly structured, backed by authority, and easy for a model to extract and cite.

The Problem

AI search is growing. Your visibility might not be.

More and more people are skipping Google entirely. They're asking ChatGPT, Perplexity, and other AI tools for recommendations, explanations, and answers. And those tools are pulling from a very specific set of sources.

If your business isn't structured in a way that AI models can find, understand, and reference — you're becoming invisible to a growing segment of searchers. Not because your content is bad, but because it isn't built for this new way of finding things.

This isn't a future problem. It's happening now, and the businesses that adapt early will have the advantage.

How I Approach GEO

Three pillars of AI visibility.

Getting mentioned in AI-generated answers takes a different approach to traditional SEO. Here's how I tackle it.

Authority building

AI models prioritise sources they consider authoritative. I strengthen your digital footprint with structured data, proper citations, and entity optimisation — making it clear to AI systems that your business is a credible source worth referencing.

Content for AI

AI tools don't read content the way people do. I write and restructure your content so it's easy for language models to extract, summarise, and reference — while keeping it natural and useful for human readers too.

Monitoring & adaptation

AI models update constantly, and what works today might not work next month. I track where and how your business appears in AI-generated answers, then adjust your strategy as the models evolve.

What You Get

Clear deliverables, no guesswork.

AI visibility audit

A thorough assessment of where your business currently appears (and doesn't) across major AI platforms, with specific recommendations for improvement.

Content optimisation for LLMs

Your existing content restructured and enhanced so AI tools can extract and reference it effectively, plus guidance on creating new content that AI models favour.

Structured data implementation

Schema markup and entity data added to your site so AI systems can understand exactly what your business does, where you operate, and why you're relevant.

Ongoing monitoring & reporting

Regular tracking of your AI mentions and visibility, with clear reports on what's working and where we need to adjust the approach.

Frequently Asked Questions

Got questions? Fair enough.

GEO stands for Generative Engine Optimisation. It's the practice of optimising your online presence so that AI tools — like ChatGPT, Perplexity, Google Gemini, and others — mention and recommend your business when people ask them questions. Think of it as SEO, but for AI-powered search rather than traditional search engines.
Yes, though they overlap. SEO focuses on ranking in traditional search results — the list of blue links on Google. GEO focuses on getting your business mentioned in AI-generated answers. The skills and signals that matter are different: AI models care a lot about structured data, entity recognition, and authoritative citations. A strong SEO foundation helps with GEO, but it's not enough on its own.
If your customers are the type to use AI tools for research or recommendations — and increasingly, they are — then yes. Good SEO gives you a head start, but AI models pull from and prioritise content differently to Google's traditional algorithm. Without GEO, you could rank well on Google and still be completely absent from AI-generated answers.
I use a combination of manual testing and specialist monitoring tools to track when and how your business appears in responses from major AI platforms. This includes checking brand mentions, analysing the queries that trigger your inclusion, and monitoring changes over time as models update. You'll get regular reports that show exactly where you stand.

Get Started

Ready to show up where
AI is sending people?

Let's talk about how GEO can work for your business. No pressure, no jargon — just a straightforward conversation about what's possible.

Let's have a chat