If content doesn’t attract its intended audience, create buzz about its owner and, drive readers to take the desired action, it doesn’t deserve to be published.
That’s our core belief, and it’s applied to every content marketing campaign we work on.
The reality is that millions of new pages are published on the internet each day.
That number is growing and content that isn’t unique and focused on a true purpose will most certainly end up lost in the murky ocean being fed by streams of poor content.
Our SEO strategies are built upon the strong foundation of content marketing.
Also, search engines love gobbling up great content and that’s what we offer to your business, and to them!
Our greatest asset is our team of talented and experienced online business consultants.
Our UK team consists of a diverse and talented bunch, from creative writers, inventive designers, driven developers and Search engine specialists, each member of the team actively contributes to the success of any content marketing campaign we handle.
Every business’ objectives are different as far as content marketing goes.
Our first step involves understanding your business, its product or service, the targeted audience and, the results you want from the content marketing campaign.
Since content marketing focuses on building relationships between a brand and targeted customers, it’s important that you first have a clear picture of who your intended target is.
At this point, our team will also work with your brand to determine where the target audience stands with regard to your brand.
We now know who the target audience is and how they relate to your brand.
The next step involves coming up with content ideas that will move the target audience from their current point towards yours.
The content ideas we generate will reflect the different stages the target audience has to go through before he or she can be considered loyal to your brand.
Finding out the best online channels to reach your target audience online is also a key part of this stage.
Online content comes in many different forms that include blog posts, video, infographics, podcasts or other interactive forms of content.
Our goal is to find which form best suits your brand and its target audience.
Our in-house team of writers, creatives, developers, and designers will then work with you to create quality content that will meet your campaign objectives.
Having a wide range of content to draw from gives you wider appeal from the off.
Publishing content is never enough if it’s to achieve its intended purpose.
Once the content is published, our outreach team spreads the word about its existence to top industry influencers such as bloggers, journalists, and social media influencers.
This alone boosts traffic to the content almost immediately.
What is the point of generating high quality content if no one sees it?
Every content marketing campaign should include social media promotion.
We will help you create a social media strategy that will enable you to reach your target audience in social platforms and, reach out to social influencers to spread the word about your brand to their followers.
If you’re new to this and still don’t know what SEO really is then have a look at our blog post below.
We have aimed this directly at those of you new to SEO to help you understand what SEO entails without blinding you with science.
From product specific website content (that sells) to a full blown viral campaign, we’ve got your back. Get in touch with us today and we can start formulating a winning strategy immediately!