Search & Visibility
SEO
Rankings, traffic, and organic growth
Local SEO
Google Maps and local search
Technical SEO
Speed, crawlability, indexation
Programmatic SEO
Scalable pages, real data
AI Marketing
AI SEO
SEO for AI-driven search
LLMO
Large language model optimisation
AEO
Answer engine optimisation
GEO
Generative engine optimisation
AIO
AI Overview optimisation
Paid & Performance
Google Ads
Targeted PPC that tracks every penny
Build & Grow
Web Design
Fast, beautiful sites that convert
Content Creation
Strategy-led copy that ranks
Social Media
Consistent presence, real engagement
Not sure what you need? That's fine. Let's figure it out together →

Search & Visibility

SEORankings, traffic & organic growth Local SEOGoogle Maps & local search Technical SEOSpeed, crawlability, indexation Programmatic SEOScalable pages, real data AI Marketing AI SEOSEO for AI-driven search LLMOLarge language model optimisation AEOAnswer engine optimisation GEOGenerative engine optimisation AIOAI Overview optimisation

Paid & Performance

Google AdsTargeted PPC that tracks every penny

Build & Grow

Web DesignFast, beautiful sites that convert Content CreationStrategy-led copy that ranks Social MediaConsistent presence, real engagement
Case Studies Blog Pricing About
Let's Talk
Home›AI SEO

SEO for
AI search.

Search is splitting in two — the familiar blue links, and AI-generated answers above them. AI SEO makes sure your site is built to win in both.

Get started with AI SEO

The short version

AI SEO is optimising your content so AI-powered search — Google’s AI Overviews, chat assistants and answer engines — can understand, trust and surface it, on top of your classic Google rankings.

It’s not a fringe channel: Google’s AI Overviews already appear on roughly 31% of searches — a fast-growing slice of results that sit above the traditional links. Source: GrowthSRC, 2025.

Last updated: June 2026

In practice

What AI SEO involves.

AI SEO keeps everything that already works in classic SEO — strong content, fast pages, sensible structured data, real authority — and adds the structure AI systems reward. That means answering questions directly and early, writing in clear, self-contained passages an engine can lift, and backing claims with specifics rather than fluff.

It also means making your brand unmistakable: consistent details across the web, clear authorship, and corroboration from sources beyond your own site. AI models trust what they can verify in more than one place — so AI SEO is as much about your wider footprint as it is about any single page.

The Basics

What is AI SEO?

AI SEO is search engine optimisation done with AI-driven search in mind. Google now answers a growing share of queries with an AI Overview before anyone scrolls to the results, and assistants increasingly summarise the web rather than list it.

The job is to keep your foundations strong and make your content easy for AI systems to read, trust and quote — through clear structure, accurate entities, sound technical health and demonstrable expertise.

What It Involves

Built for how AI reads.

Extractable content

Pages structured so AI systems can lift a clean, accurate answer — clear headings, direct statements, sensible formatting.

Entities & structured data

Schema and consistent entity signals so AI knows exactly what you do, where, and why you're relevant.

Authority & E-E-A-T

Experience, expertise and credible citations — the signals AI leans on when deciding which sources to trust.

Frequently Asked Questions

Got questions? Fair enough.

AI SEO is search engine optimisation adapted for AI-driven search. It keeps the fundamentals that have always mattered — fast, crawlable, genuinely useful pages — and adds the structure, clarity and authority signals that let AI systems like Google's AI Overviews read, trust and resurface your content.
It is not a separate discipline so much as an evolution. Classic SEO aims for a position in the list of blue links. AI SEO also aims to be understood and reused by the AI layer that now sits on top of search — which rewards clear answers, strong entities and well-structured content. Good AI SEO improves both at once.
No. The work that helps AI systems — clarity, structure, genuine expertise, technical health — is the same work that helps classic rankings. There is no trade-off; you are reinforcing the foundations either way.

Get Started

Want to be found in AI search?

Let's talk about getting your site ready for how people actually search now.

Let's have a chat