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Home›AI Marketing

AI
Marketing.

AI is fast becoming how people discover businesses — through AI Overviews, chatbots and answer engines. AI Marketing is everything I do to make sure yours gets found and recommended there.

Talk about AI Marketing

The short version

AI Marketing is making your business visible inside AI tools — ChatGPT, Gemini, Perplexity and Google’s AI Overviews — so you get recommended and cited when people ask AI instead of typing into a search box.

The shift is already forecast: Gartner expects traditional search volume to fall 25% by 2026 as people move to AI assistants. Source: Gartner.

Last updated: June 2026

Why now

Why AI marketing matters now.

People are starting their research inside AI tools, not just search boxes. They ask ChatGPT for a recommendation, skim Google’s AI Overview instead of scrolling, or let Perplexity summarise their options. If your business isn’t part of those answers, you’re invisible at the exact moment someone’s deciding who to trust.

AI marketing isn’t a replacement for SEO — it’s the next layer on top of it. The same foundations that earn Google rankings (clear content, a consistent brand, genuine expertise) are what teach AI models to describe you accurately and recommend you. Get both right and you’re covered however your customers choose to search.

The Basics

What is AI Marketing?

AI Marketing is the umbrella for visibility across AI-driven discovery. Traditional search isn't going anywhere, but a growing share of questions are answered by AI before anyone clicks a link — and that's a new place to be found.

It pulls together the disciplines that earn you a place in those answers. Each has its own focus; together they make sure your business shows up whether someone searches, asks an assistant, or relies on an answer engine.

The Disciplines

Five ways to get found by AI.

Each is a service in its own right — explore whichever fits, or let's combine them into one strategy.

AI SEO

SEO built for AI-driven search and Google's AI Overviews.

LLMO

Shaping how ChatGPT, Claude and Gemini understand your brand.

AEO

Becoming the cited answer in answer engines and voice.

GEO

Getting mentioned in generative AI answers across the board.

AIO

Appearing in Google's AI Overviews at the top of results.

Frequently Asked Questions

Got questions? Fair enough.

AI Marketing is the umbrella for getting your business found and recommended across AI-driven discovery — AI Overviews, chatbots like ChatGPT, and answer engines like Perplexity. It brings together AI SEO, LLMO, AEO, GEO and AI Overview Optimisation under one strategy.
If your customers are starting to ask AI tools for recommendations — and more are every month — then yes. Classic SEO still matters and is the foundation; AI Marketing makes sure you also show up in the answers AI gives before anyone clicks.
Usually with a visibility check: I look at where you currently appear (and don't) across AI search and assistants, then prioritise the work — often AI SEO and structured data first, then the broader LLMO and answer-engine pieces.

Get Started

Ready to get found by AI?

Let's talk about where your business stands in AI search today — and the quickest wins to improve it.

Let's have a chat