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Home›AEO

Answer Engine
Optimisation.

Answer engines — Perplexity, Google's AI Overviews, voice assistants — give one answer, not ten links. AEO works to make that answer yours.

Get started with AEO

The short version

AEO — answer engine optimisation — is optimising your content to become the cited answer in answer engines like Perplexity and Google’s AI Overviews, rather than just a link someone might click.

The structure pays off: a Princeton-led study found that adding statistics, citations and quotations can lift a source’s visibility in AI answers by up to 40%. Source: Princeton GEO research.

Last updated: June 2026

How it works

How answer engines choose their sources.

Answer engines like Perplexity and Google’s AI Overviews don’t return ten blue links — they assemble one answer and cite the handful of sources they trust most. To be one of them, your content has to be easy to extract: a clear question, a direct answer right after it, and the supporting detail underneath.

They favour pages that are specific and verifiable — real figures, named sources, plain definitions — over vague marketing copy, and they lean on corroboration, so a claim that’s backed up elsewhere is far likelier to be quoted. AEO is the discipline of writing so the best possible answer to your customer’s question is unmistakably yours.

The Basics

What is AEO?

AEO is optimising your content to be chosen as the answer. As more searches are met with a single synthesised response, being the source that gets quoted matters more than being tenth on a list.

It rewards content that answers the real question directly and early, backed by evidence and structured so an engine can lift it cleanly.

What It Involves

Be the answer, not an option.

Answer-first content

The clearest, most direct response to the questions your customers actually ask — stated up front, then supported.

Structured data & FAQs

Schema and Q&A formatting that make your answers easy for engines to detect and reuse.

Authority & citations

The credibility signals that make an engine comfortable putting your words in its answer.

Frequently Asked Questions

Got questions? Fair enough.

AEO — Answer Engine Optimisation — is optimising your content to become the cited answer in answer engines like Perplexity, Google's AI Overviews and voice assistants. Instead of competing for a spot in a list, you're competing to be the single, quotable response.
They're close cousins. AI Overview Optimisation (AIO) targets Google's AI Overviews specifically; GEO targets generative engines broadly; AEO focuses on being the direct answer across answer engines and voice. Most businesses benefit from all three together — which is exactly what the AI Marketing service covers.
No — it builds on it. A fast, well-structured, authoritative site is the foundation. AEO adds answer-first writing and the structured data that helps an engine pick your content as the response.

Get Started

Want to own the answer?

Let's talk about making your business the response answer engines reach for.

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